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Browsing by Author 李佳璘

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2010廣告訊息要素與環保價格折扣對綠色品牌權益及購買意願的影響──綠色信任的調節作用李佳璘; Lee, Chia-Lin; 陳美芳; Chen, Mei-Fang; 經營管理研究所
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