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2017品牌形象對消費者購買智慧型手機行為影響之研究－以新竹市大學生為例王耀霆; 陳姵樺; 陳光華; Wang, Yao-Ting; Chen, Pei-Hua; Chen, Quang-Hua; 管理學院管理科學學程
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