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Browsing by Author Wann-Yih Wu

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Issue DateTitleAuthor(s)
2011Store Attribute Beliefs as a Tool for Gaining Customer Share吳萬益; 盧筱筠; 洪雅婷; 侯鳳雄; Wann-Yih Wu; Hsiao-Yun Lu; Ya-Ting Hung; Feng-Hsiung Hou; Department of Management Science; 管理科學學系
2007The Influences of Hedonic and Experiential Marketing on Consumer Perceptions of Quality and Value: An Evaluation of Internet Website Appeals吳萬益; 陳淑惠; 張曼玲; 李家瑩; Wann-Yih Wu; Shu-Hui Chen; Man-Ling Chang; Chia-Ying Li; Department of Management Science; 管理科學學系
Showing results 1 to 2 of 2