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Browsing by Author Wei, Pao-Lien

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Issue DateTitleAuthor(s)
1-Sep-2010CAUSAL MODELING OF WEB-ADVERTISING EFFECTS BY IMPROVING SEM BASED ON DEMATEL TECHNIQUEWei, Pao-Lien; Huang, Jen-Hung; Tzeng, Gwo-Hshiung; Wu, Shwu-Ing; 管理科學系; 科技管理研究所; Department of Management Science; Institute of Management of Technology
1-Apr-2008Influential factors and relational structure of Internet banner advertising in the tourism industryWu, Shwu-Ing; Wei, Pao-Lien; Chen, Jul-Ho; 管理科學系; Department of Management Science
2010運用DEMATEL 技術改善SEM—以網路廣告效果為例魏寶蓮; Wei, Pao-Lien; 黃仁宏; 曾國雄; 管理科學系所
Showing results 1 to 3 of 3