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Browsing by Author Wu, Jhao-Hong

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2016探討「第一品牌」行銷口號對購買意願的影響-以網路服飾商品為例吳釗宏; 謝懷恕; 李宗儒; Wu, Jhao-Hong; Shieh, Hwai-Shuh; Lee, Tzong-ru; 經營管理研究所
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