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National Chiao Tung University Institutional Repository
Browsing by Author Xiang-Yun Huang
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Issue Date
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Jun-2023
The framing effect on purchase intention in hotel booking websites: The role of review breadth, numbers of review’s recommendation and brand familiarity
Yi-Fen Chen
;
Xiang-Yun Huang
;
Boedi Hartadi Kuslina
