傳播研究中理論運用的優點與限制

Abstract

知識是在歸納和演繹的循環中積累的；也就是理論的產生和驗證的循環。在評估一個研究領域及其進展時，至關重要的是判定理論在指導觀察、解釋和預測方面的成功。在本次對話中，Byron Reeves博士分享了他對當今傳播研究如何運用理論的看法，以及理論在推動科學進步（但有時也會阻礙）方面的影響。他討論了他自身在新科技研究上－特別是媒體心理學領域－的觀察與經驗，這些研究經常是採取由下而上的、數據驅動的觀點。此次對談以關於理論發展的未來方向以及該方向如何影響傳播研究職涯的評論作為總結。

Knowledge is accumulated in cycles of induction and deduction; that is, cycles of generating and verifying theories. Of paramount importance in evaluating a field of research and its progress is to determine the success of theories in guiding and guarding observation, explanation, and prediction. In this dialogue, Dr. Byron Reeves shares his views on current uses of theory in communication research and the influence of theory in advancing, but sometimes also hampering, scientific progress. He discusses his observations and his experiences, particularly in the area of media psychology, in conducting research about new technology, often from a bottom-up, data-driven perspective. The conversation concludes with remarks about future directions in theory development and how that direction may affect careers in communication research.