标题: | 从调节焦点理论检视人们面对即时通讯软体政治不一致的回应策略 Examining the Responding Strategies to Political Disagreement on Instant Messaging Apps: A Perspective of Regulatory Focus Theory |
作者: | 陈静君 Ching-Chun Chen |
关键字: | 台湾网路调查;即时通讯软体;政治不一致;调节焦点理论;Taiwan Internet Report;instant messaging apps;political disagreement;regulatory focus theory |
公开日期: | 一月-2023 |
出版社: | 国立阳明交通大学传播与科技学系 台湾资讯社会研究学会 Department of Communication & Technology at National Yang Ming Chiao Tung University Taiwan Academy for Information Society. |
摘要: | 当面对即时通讯软体的好友传了大量和自己立场不同的讯息,人们如何因应政治意见冲突?为探讨人们在即时通讯软体面对政治不一致所采取的回应策略以及其背后动机,本研究整合表达-回避策略和激进-保守策略,发展即时通讯软体政治不一致回应策略,并采用调节焦点理论,以2022年台湾网路报告的市话调查资料作为分析基础(N=517),透过多项式罗吉斯回归分析,检视促进焦点与预防焦点动机如何影响人们采取不同的回应策略。主要研究发现有两个:第一,近八成台湾民众在即时通讯软体中最常采取保守回避策略,依序是保守表达策略(占8.3%)、激进表达策略(占7.7%)与激进回避策略(6.5%);第二,促进焦点所主导的民众偏好采取激进表达策略(如反驳对方)与激进回避策略(如封锁、隐藏讯息、删除好友等),而预防焦点所主导的民众倾向采取保守表达策略(如正面回覆)与保守回避策略(如不理会)。在理论上有两大贡献:第一,提出即时通讯软体政治不一致回应策略,可充实沉默螺旋理论、认知不和谐理论、人际冲突处理理论的内涵;其次,将调节焦点理论应用于政治传播领域,扩充理论应用范畴。 How do people respond to political disagreement when they encounter inconsistent political information shared by friends on instant messaging apps? The current study proposes a quadripartite model of responding strategies to political disagreement on instant messaging apps based on two orthogonal dimensions-expressive vs. avoidant and aggressive vs. conservative. Using data from 2022 Taiwan Internet Report (N = 517), the current study examines how promotion focus and prevention focus influence individuals' adoption of responding strategies based on regulatory focus theory through multinomial logistic regression analysis. The results show that approximately eighty percentage of Taiwanese prefer to adopt conservative-avoidant strategies, followed by conservative-expressive strategies (8.3%), aggressive-expressive strategies (7.7%), and aggressive-avoidant strategies (6.5%). Moreover, our findings reveal that promotion-focused individuals are more likely to adopt aggressive-expressive strategies (e.g., refute others) and aggressive-avoidant strategies (e.g., block, hide message, and unfriending), whereas prevention-focused individuals tend to adopt conservative-expressive strategies (e.g., express supporting opinions) and conservative-avoidant strategies (e.g., ignorance). There are two theoretical contributions. First, the study proposes responding strategies to political disagreement by integrating spiral of silence theory, cognitive dissonance theory, and interpersonal conflict management theory. Second, the application of regulatory focus theory to political communication broadens the research on regulatory focus. |
URI: | https://ccis.dcat.nycu.edu.tw/web/backissues/backissues_list_in.jsp?lang=tw&pp_id=PP1675170369823&left_code=bl http://dx.doi.org/10.29843/jccis.202301_(44).0002 http://hdl.handle.net/11536/159850 |
ISSN: | 1680-8428 |
DOI: | 10.29843/jccis.202301_(44).0002 |
期刊: | 资讯社会研究 The Journal of Information Society |
Issue: | 44 |
起始页: | 27 |
结束页: | 69 |
显示于类别: | Journal of Cyber Culture and Information Society |
文件中的档案:
If it is a zip file, please download the file and unzip it, then open index.html in a browser to view the full text content.