标题: 专利分析对研发策略规划之探讨-以覆晶技术为例
作者: 林伯恒
袁建中
Dr. Benjamin J. C. Yuan
科技管理研究所
关键字: 专利分析、研发策略、覆晶;patent analysis, R&D strategy, and flip chip
公开日期: 2001
摘要: 近年来专利对企业的重要程度与日俱增,无论是用专利作为商业攻击的武器亦或是作为防御侵权的利器,其基本功夫就是专利分析。专利分析包含专利之技术面分析及经营面分析,透过专利分析所获得的资讯,整理成可供决策单位作为拟定研发、经营策略之重要参考依据。
本研究试图以一目标技术进行专利分析,观察分析后所产生的资讯,探讨这些资讯对于企业研发策略规划的影响。
在专利技术面分析部分,透过该目标技术之技术功效矩阵图将可呈现目标技术发展现况,了解技术现况并预测技术趋势便可拟定公司未来的研发策略,对企业长远发展具有重大的影响。
在专利经营面分析部分,透过多样不同的图形,呈现出该目标技术在专利数量、国别、公司别…等方面的统计结果,这类资讯将有助于公司在研发策略、专利策略及经营策略之规划上,提供正确的决策讯息。
最后,对于专利分析与研发策略规划之间的关系作一详细的描述,从技术生命周期、技术来源、研发时程及企业营运模式等不同构面切入,探讨两者间的相互关系,以提出企业于不同阶段所搭配之专利及研发策略。
In the knowledge economy era, intellectual property (IP) plays an important role in business. Intellectual property is divided into two categories: industrial property, which includes inventions (patents), trademarks, industrial designs, and geographic indications of source; and copyright, which includes literary and artistic works such as novels, poems and plays, films, musical works, artistic works such as drawings, paintings, photographs and sculptures, and architectural designs. This research focuses upon the relationship between patent analysis and R&D planning. Patent analysis enables researchers and business executives to assess the competitive patent landscape prior to engaging in costly research and development, patent execution, or merger and acquisition activities. It’s not only a powerful weapon in business but also a protective tool. Before planning R&D strategy, the companies have to analyze all related patents of the target technology. Patent analysis contains two methods, one is technology analysis, and the other is management analysis.
This research tries to focus upon one specific target technology, flip chip technology, to analyze its patent and discuss the interaction between patent data and R&D planning. According to the result of technology analysis, it is convenient for the companies to find developing status of flip chip technology by plotting technology-effect matrix. The technology-effect matrix clearly indicates the patent landscape of flip chip technology, so that the companies can plan future R&D strategy by realizing the current technology and predict the trend of flip chip technology that illustrated in the technology-effect matrix. According to the result of management analysis, the various pictures of patent analysis are showed in the pattern of patent numbers, assignees, companies, issue date, citation, technological allocation…etc. This information will provide correct decision in planning R&D strategy, patent strategy and business strategy for companies.
Finally, this research discusses the relationship between patent analysis of flip chip technology and R&D strategy from different views about technology life cycle, the sources of technology, R&D schedule and business model. This research also concludes that the companies should arrange different patent strategies and R&D plans in different developing stages.
URI: http://140.113.39.130/cdrfb3/record/nctu/#NT900230022
http://hdl.handle.net/11536/68362
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