标题: | 禅风产品意象与特征探讨 An Analysis of Images and Form Features of Zen Style products |
作者: | 张哲荣 Chang, Che-Jung 庄明振 Chuang, Ming-Chuen 应用艺术研究所 |
关键字: | 禅风意象;认知差异;造形特征;极简主义;产品设计;Zen style;cognitive differences;form features;minimalism;product design |
公开日期: | 2014 |
摘要: | 随着时代变迁、世界经济架构不断转变,过往以制造、技术为主的经济结构已被感觉、经验为主体的感觉经济所取代。综合上述背景,产品风格不再囿于外在、功能形式,转究人和产品间的互动经验、感受层次。古老禅哲学所带来的美学影响与变革,涉及形式表现、思维观念、生活方式与价值角度等转变。但鉴于国内在禅思维美学研究上,多重于宗教、哲学、文学与艰涩语意学探讨,将学说应用于产品意象范畴的研究并不多见,虽有一些以主观创作的探讨,但较缺客观性和系统性的探究。故本研究旨在针对禅风意象和产品特征间的关联进行探讨;透过前期文献分析、质性访谈探究禅美学认知、核心价值,综合禅于各艺术、设计领域表现探究,并比较禅(风)与极简主义于理念、形式之异同。后期以量化研究对产品意象与造形特征关系做为客观验证。量化研究分成两阶段进行,第一阶段就9种风格概念(茶室、茶道、枯山水、wabi-sabi、东方风格、北欧风格、现代主义、极简主义、后现代主义)和禅风进行意象的比较,理解各风格间认知的差异与相似性;第二阶段以焦点小组所挑选的32件产品(包含相似、相异性样本)进行测试讨论。上述两部分皆以16组感性语汇透过问卷调查,以SD法对32名设计背景、38名非设计背景者进行感受评估。所得资料使用因素分析、复回归分析等交叉探讨,以瞭解不同背景受测者对意象语汇、造形喜好和感觉认知关系,以及诱发禅风意象的造形特征属性。质性和量化分析结果显示,设计师和一般人对禅风认知差异并未有显着差异;禅风意象是个性化、保守的、质朴的、静态的、简洁的、鲜明的、轻巧的、随意的、柔和的、圆滑的、古典的、温馨的,和茶室、东方风格意象相似,与茶道、现代主义、极简主义、后现代主义意象较不相似。禅风产品主要应用于椅子、灯具、容器等产品,而当产品的禅风意象程度越高,其被喜好度也越高。禅风产品造形特征大略为曲线构建之原型外观,舍去特殊表面处理而呈现低装饰性,并以素朴色、天然材料混搭。本研究结果期望能给予设计师在进行禅风产品设计时,对禅风意象感觉、造形元素与处理手法上的參考。 With the advance of times, the world economic structure continuously changes, the manufacturing and technology economic structure of the past has been replaced by the economic structure mainly based on feeling and experience. Considering the above background, product style is no longer limited to external form and function, but has extended to including interactive experience and emotion between people and products. The aesthetics influence and changes brought by the ancient Zen philosophy, involve the transformation of expression forms, thinking, lifestyle and value perspective. The domestic studies of Zen aesthetic in the past emphasized mostly on religion, philosophy, literature and incomprehensible semantics study; few studied its application to the product image, although some studies have subjectively applied it to design creation, they lack of objective and systematic inquiry. Therefore, this study aims to objectively and systematically investigate the correlation between Zen image and product features. First, through the literature review and qualitative interviews to explore the cognition and core value of Zen aesthetics, to summarize the application of Zen to art and design and to compare the similarities and differences of concept and form between Zen and minimalism. Secondly, the quantitative research on product images and form features was conducted to objectively clarify and further verify the result. The quantitative research was divided into two phases: the first phase of study is to explore the cognitive similarities and differences between nine styles (teahouse, tea ceremony, dry landscape, wabi-sabi, Oriental style, Nordic style, modernism, minimalism and postmodernism) and Zen style by comparing their image constitution; the second phase of study, 32 product samples (including products and products with different style) selected by focus group were evaluated by 32 design background and 38 non-design background subjects on the SD scale with 16 image vocabulary. Factor analysis and multiple regression analysis on the collected data were implicated to understand the difference of image vocabulary, preference and cognition on Zen style between subjects with different background, as well as to find out the form features that could induce Zen images. The result of qualitative and quantitative analysis indicated that the cognition difference on Zen style between designers and general people wasn’t significant. Zen image is constituted by personalized, conservative, simple, static, concise, bright, light, casual, soft, smooth, classical and warm image. It is more similar to image of teahouse, Oriental style image, and less similar to image of tea ceremony, modernism, minimalism, postmodernism. Zen style was most often applied to products of chair, lighting and container. The higher degree of Zen style a product is recognized, the more it will be preferred. The form features for inducing product‘s Zen image include prototype form with curves, removing special surface treatment, low decoration, and mixing simple color with natural materials. The result of this study is expected to provide references for product designers designing products with Zen image or for researchers in studying the feeling of Zen image. |
URI: | http://140.113.39.130/cdrfb3/record/nctu/#GT070059212 http://hdl.handle.net/11536/76271 |
显示于类别: | Thesis |